
LOS ANGELES
(Bungalo Records/ www.bungalorecords.com) -
Bungalo Records, exclusively distributed by
Universal
Music & Video
Distribution, and Fireworks Productions announced
today that they are aligning to maximize the
various strengths of each company in a collective
effort to develop a more extensive distribution
and marketing formula.
As a result of the
strategic union with Fireworks Productions,
Bungalo Records will not only be a full service
record label and distribution vehicle, but they
will also be a fully formed promotion, production,
and marketing force with global reach. Through
Fireworks Productions, Bungalo Records will now be
able to offer new in-house capabilities such as
music video production, lifestyle and street
marketing, radio promotions, creative design, and
online marketing.
Bungalo Records' CEO Paul
Ring added, "We are extremely excited about the
opportunity for Bungalo Records and Fireworks
Productions to join forces since we both
compliment each other so well. With a strategic
partnership like this, we will empower one another
with the tools necessary for maximizing exposure
by reaching a much larger audience."
The
partnership allows Fireworks Productions to sign
and develop talent through their multi-year
distribution deal with Bungalo Records and
Universal
Music and Video
Distribution. Having this distribution mechanism
in place now provides Fireworks Productions with
the ability to share creative content they have
produced for their impressive client list as well
as their own Fight Town Films. Fireworks
Productions' CEO Mike "Heat" Williams had this to
say, "We are very pleased to see that our
relationship with Bungalo Records has continued to
evolve. This alliance creates a perfect situation
for us both and we see it developing not only a
dominant record label, but also a multi-media
entertainment power house."